Meet our xFramer: Mr. Ippei Hagino

We are xFramer Aug 30, 2022

Hi everyone, this is xFrame!

Thank you very much for using xFrame.

We are happy to introduce to you the “Meet our xFramer” series, where you can get to know our team members and learn more about the people behind our service.

Let’s have a small talk with our SEO staff - Mr. Hagino.

1. Can you please tell us about yourself?

My name is Ippei Hagino.
I’m the leader of the SEO team in the marketing department of PIXTA, Inc.
My hobbies are traveling and soccer.

As a student, I was part of a soccer club, and I still play futsal with my friends on my days off. My favorite team is J-League Albirex Niigata.

2. What’s your role at xFrame?

I'm in charge of SEO at xFrame.

My main task is to research and propose SEO measures. Also, when adding new features, I will examine them from the SEO point of view.

3. What’s your working experience?

When I was a student, I joined PIXTA as an intern. Then I graduated from university and became a full-time employee of PIXTA. I’ve been doing SEO for 5 years.

The SEO team was formed in the marketing department last year, and I became the leader of the team at that time. The SEO Team is in charge of SEO for all of Pixta's services. Besides xFrame, I also do SEO for Pixta and Fotowa, so it's hard.


4. What is a typical day at xFrame like for you?

I'm in charge of multiple sites as part of the SEO team, so I don’t join xFrame activities every day. I really want to get more involved.

I check the SEO performance of the site every day, but basically, xFrame has a lot to do with each SEO project.

5. Do you have any problems with working in an international team?

First of all, it is my English ability.

Written communication on Slack is not difficult, but I have a lot of worries when having to speak directly to others in English.

However, thanks to the generous support of the excellent Vietnamese team, our work is progressing without any problems so far. They are always very helpful. Thank you!


Secondly, users' search behavior differs depending on their languages.

Since each country has its own culture and circumstances, users’ search behavior also differs depending on their languages. I am Japanese, so I have an intuitive understanding of Japanese search behavior. For example, what keywords they are searching for, what their purpose is in searching,… You can quickly and correctly understand such things in Japanese.

However, if the language is another, it is difficult to analyze such keywords, and it takes a lot of time.

Even in languages ​​other than Japanese, I think it is important to create a site that is close to local users and makes them feel familiar, so I would like to continue working with Vietnamese members.

6. How can you balance your time with the work that comes from both xFrame and PIXTA?

I manage tasks on a daily and weekly basis and make daily plans.

I prioritize the SEO tasks for all of PIXTA's services, and work steadily from the highest priority tasks to the last!

7. You are said to often travel on vacations. Where did you go on your latest one? Please share with everyone about that trip ^^!

Recently, I went to Niigata Prefecture to see the Nagaoka Fireworks.

Nagaoka Fireworks is one of the three major fireworks festivals in Japan. It had been canceled for a while due to the impact of COVID-19, but this year it was held for the first time in three years, so I went to see it with my wife.


It was the most stunning firework show I have ever seen. I was fascinated by the powerful and beautiful fireworks. It's also uploaded to Youtube, but it's really impressive to see it in person rather than in the video.

It is also recommended for Vietnamese members, so please come and visit our country as COVID-19 calms down.

8. TOP 3 places you want to travel to the most?

Due to COVID-19, I have only traveled domestically recently, so now I really want to travel abroad. Initially, we were planning to go to France for our honeymoon, but for various reasons, we ended up in Okinawa. I want to enjoy a trip abroad someday! !

I pray for the complete convergence of COVID-19 and world peace.

1st place: France
2nd place: Switzerland
3rd place: Belgium

9. Where can people find you/ chat with you?
If you have any questions about SEO, please contact me!


Interviewer: Ngoc Hang Thi Luu
Interviewee: Ippei Hagino
Editor: Ngoc Hang Thi Luu, miaodilac
Photo: Ippei Hagino, Suzuki Mizuho


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