Model Release: What type of content requires it?

About xFrame Sep 26, 2022

Hi everyone, this is xFrame!

Thank you very much for using xFrame 🥰

In the previous article, we already got to know about the simplest definition of Model Release, a written agreement that grants the ability to use photos that are signed by the models whose faces appear in these photos.

Somehow, Model Release is still a complicated matter for many contributors who are newbies in the stock photo market. If you are confused about how to use a Model Release, and what type of content requires that then this article is totally for you!

Let’s figure it out!

WHEN IS A MODEL RELEASE REQUIRED AND WHEN NOT?

Actually, to decide if a photo needs Model Releases or not, you just have to answer 1 question: “Are these models’ faces (appearing in the photo) identifiable?” or “Can they be recognized by people who know them?”. The rule is very simple:

“recognizable” = requiring Model Release(s)

“not recognizable” = not requiring Model Release(s)

You can get that point more clearly through some simple examples below!

Example 1:

The faces of the individual models are clearly depicted, so Model Releases are required. If multiple individuals are depicted, please submit a Model Release for each individual.

Example 2:

Only models’ feet or hands are depicted, and they are not identifiable, so Model Releases are not required.

Example 3:

The models are shown from behind, and they are not identifiable, so Model Releases are not required.

Notice: For cases in which the subject is shown from behind or in profile, but characteristic areas of the person are depicted which would allow the individual themselves or those acquainted with them to determine the identity of the subject, please obtain a Model Release.

Example 4:

The subject is shown entirely in silhouette, and they are not identifiable, so a Model Release is not required.

Example 5:

The baby’s face or the young woman’s face is clearly depicted, so a Model Release is required. The hands holding the baby or the hands massaging the woman can’t be used to identify the individual, so a Model Release is not required.

Note: If the subject is a minor, please obtain the signature of their legal guardian. (The consent of all legal guardians is required)

Example 6:

The face is partially covered by a mask, but models are still identifiable, so Model Releases are required. In particular, a person is more easily identified if their eyes are depicted, so please always make a careful evaluation.

Example 7:

If the majority of the faces are covered as in these examples, and the individuals cannot be identified, Model Releases are not required.

Example 8:

The woman in the middle is depicted in such a way that she can be identified, so a Model Release is required, and so is the couple in the right image. There are several passersby around these models, but because they are blurred to the extent that they cannot be identified, Model Releases are not required.

Example 9:

Even in cases where the photo was taken without a specific person as the main subject, such as crowd scenes, if persons are shown who are identifiable at full size, a Model Release is required. Please be sure to expand the image to full size and check it out carefully. Additionally, Model Releases are required for public signages and posters that depict people who are identifiable.

WHAT TO DO WHEN YOU ARE NOT SURE WHETHER A MODEL RELEASE IS NEEDED OR NOT?

In cases where the face is not depicted, but there are elements that make it possible to identify an individual, such as the subject wearing special clothing or doing a performance only that individual is capable of, or in cases where it is ambiguous whether a person is identifiable, such as photos taken in profiles when you are not sure, we strongly recommend obtaining a Model Release just in case.

WHAT TO DO WHEN YOU CAN’T OBTAIN A MODEL RELEASE?

If you cannot realistically obtain a Model Release, such as unknown passersby in scenic photos, please try to avoid showing their faces, blur them out by retouching, or crop them out if they are near the edge of the frame.

* Please be aware that excessive processing that harms the quality of an image as stock content, such as adding clearly unnatural blur after photographing, may result in the rejection of a submission.

TO DOWNLOAD MODEL RELEASE

Through these examples, we hope it is now easier for you to decide if your photos need Model Releases or not! We truly can’t wait to see your works being featured on our website <3

UPLOAD PHOTOS TO XFRAME NOW!

Have a nice day,
The xFrame Team


Editor: Ngoc Anh, Ngoc Hang Thi Luu, miaodilac

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